In 2012 I walked into this startup and met the most hardworking crew I have ever worked with. This is my first foray into digital, and I must confess I am hooked on the medium.
I was tasked with creating the front-end design and the general art direction for the entire site, which includes daily email assets. I manage a wonderful team of photographers, copywriters, designers and merchandisers.
It's been a wild fast-paced ride trying to crack the e-commerce puzzle. Looksy is a labor of love for sure.
When Shel Pink, founder of SpaRitual, asked me to work with her, she had a great name and an even greater idea: To create a line of spa products that were organic, vegan and cruelty-free. I not only built the logo from scratch, but worked closely with Shel to create the brand philosophy, product names and even color assortments. I created the lacquer bottle in partnership with the same company that designs for Ferrari in Italy. All of the packaging, the imagery and other creative assets have been as thoughtful as the line itself. I feel lucky to have worked with a brand whose values align so closely with my own.
Friendship + Fashion
I have a long history with the two talented designers behind this label. Emily Current and Meritt Elliott came to me looking for identity and branding for the launch of their denim focused collection. I developed a logo, packaging and co-art directed select lookbooks. I love working with these girls and can't wait to continue collaborating with them on future projects.
My current gig is as Associate Creative Director at Lucky Brand. I get to work next to the legendary Matt Berman of George Magazine fame. I concentrate on the digital side of things, managing the e-com design team. We work hard to create elegant and clean daily emails, web assets and interactive campaigns. Denim is where it's at in Los Angeles, and I've been "lucky" enough to work for the best of them.
Professionalism is not enough.
I was hired as Creative Director at Guess, Inc. in 2005. I worked directly with Paul Marciano to translate his vision into the fast paced global business Guess is. The job was big. I oversaw creative for many layers of the business including store visuals, e-commerce, global advertising and licensing for all domestic and international divisions; which included Womens, Mens, Kids, Fragrance, footwear, handbags, eyewear, timepieces, and much more. It was exciting to be a part of an iconic brand . I was ecstatic to work with legendary photographers and personal heroes like Ellen Von Unwerth. This was an exciting time in my life and learned as much about business as I did about creative.
BCBG MAX AZRIA
This is where the training wheels came off.
Starting in 2000, I worked
as a graphic designer for BCBG Max Azria. It was a great time to be with the
company. The design house was booming and starting to make a serious name for
itself in fashion, becoming a global fashion brand overnight. I quickly moved
up the ladder and into marketing, becoming an art director.
I had the opportunity to work with Creative Directors like Fabien Baron and Marc Atlan who allowed me to lead on projects and managed me from their studios.
I feel so lucky that I was able to dive right into projects of all kinds from in store graphics, packaging, and licensing to full blown ad campaigns. This is where my training wheels came off and for that I will always be grateful.
They trust me.
In 2005 I started partnering with Target to provide
freelance art direction for their in-store signage. I work primarily with their
kids and footwear divisions. It has been a wonderful relationship, where I fly
to Minneapolis and gather notes only to return to California and shoot here on
their behalf. I feel honored with how much this client trusts me.
I love a good logo project. I have worked on logos for a variety of companies and sectors. Here are a few of my most recent and favorites.
Art directing for editorial is where I keep my tools of the trade sharp. I love the collaborative effort and the freedom that comes with these types of assignments. Here is some of my most recent work published in a variety of magazines in the US and in Europe.