Creative Director specializing in Fashion and Beauty. Almost two decades of hands-on experience in the field of Graphic Design and Art Direction. Expertise in branding, ideation, and advertising. Working in both print and digital.
• Design strategy
• Ideation & visioning
• Effective mentoring & staff development
• Insightful management of large projects, resource management, budgeting & scheduling.
• Direct and Design Packaging, Collateral, POS and other consumer touchpoints.
• Branding, advertising campaign development, graphic design and design team management.
Executive creative leader with a proven track record in managing the innovative expression of leading brands. Manages the overall creative and production process with experience in branding, digital, print and experiential design. Collaborative management style and comfortable in navigating a highly matrixed organization.
Creative Director, Lucky Brand 2014 – Present
Responsible for strategy, execution and integration of all design activities to ensure brand integrity. Oversee creative services team, including copy, design, and account managers. Conceptualize ideas, assign projects, and present work to executive team. Responsible for all brand communications supporting PR, advertising, direct mail, e-commerce, point of sale, in-store experience, licensees, wholesale and HQ. Manage the photo production team to plan and execute seasonal Ad campaigns and seasonal trend shoots. Manage external partnerships with design and production agencies. Partner with Chief Creative Officer to create seasonal creative strategies for all marketing endeavors.
Creative Director, Looksy.com 2011 to 2014
Helm the development and launch of Looksy.com, an e-commerce site for women’s accessories. Manage all front end design, app development, an editorial staff of ten and social media team. Art direct, cast and produce all lifestyle and product shoots. Direct and design all packaging, collateral, POS and other consumer touch points. Active involvement in business development strategies for the Looksy brand.
Creative Director, Diana Maciel.com 2008 to 2011
Boutique agency developed campaigns and graphic design for a variety of clients. Highlights include: Lead for Target In-House Agency, for in-store and direct mail collateral with a focus on children’s fashion and footwear. Branding and graphic design lead for launch offashion label Current/Elliott. Graphic and experiential design for multiple global Lexus activations.
Creative Director, GUESS? INC., 2006 to 2008
Senior creative leader for the five Guess brands globally, an international lifestyle collection of apparel and accessories for women, men, and children. Manage, art direct, cast and produce all ad campaigns. Design and produce all packaging and identity systems. Provide creative direction to domestic and international licensees. Oversee e-commerce team and store visuals team. Manage a medium sized team of graphic designers and photo producers in all production of advertising and collateral.
Art Director, Orly International 2005 to 2006
Creative lead for a cosmetics manufacturer for domestic and international wholesale markets. Brands include: SpaRitual, Orly Professional, and Orly Retail. Responsible for producing ad campaign for all brands, including budget management. Create brand identity/style guide for SpaRitual launch and e-commerce site. Design and produce all soft/hard packaging for Spa Ritual. Design the store experience SpaRitual shop in shop at Fred Segal Beauty. Produce tradeshow booth concepts for domestic and international beauty shows.
Senior Graphic Designer, BCBG Max Azria 2000 to 2005
Designer for the AZ3 Inc.suites of fashion brands with over 200 stores worldwide. Brands include: BCBGMaxAzria, BCBGirls, Parallel, Herve Leger, To The Max, and Giorgio Beverly Hills. Layout of print collateral for all divisions. Logos and artwork for re-launch and new brands. Responsible for ad campaign fulfillment. Conceptualize and create all environmental signage and window elements for fleet of retail stores. Support wholesale collateral needs. Design elements for BCBG.com and seasonal emails.